about Lauren.
I spent 11 years as the in-house PR for the LEGOLAND Windsor Resort. I headed up the team for six years, until leaving in September 2022 to move abroad where I started my journey into freelance PR.
I offer remote, senior freelance PR support both client and agency side. Often being brought on board when teams need an extra pair of (safe) hands, as an extension of their team, who is happy to get stuck in at all levels.
My experience spans hospitality, leisure, travel, beauty, fashion, tech, lifestyle and food & drink brands including - Tefal, Cadbury World, Madame Tussauds London, Honest Burger, The London Dungeon, The Jolly Hog.
Click here to read what the Managing Director of one of the UK’s leading PR Agencies had to say about my time working with them.
My time at LEGOLAND. I led the small and mighty PR and social media team launching hotels, rollercoasters, LEGO models, events and world first attractions. Overseeing the busy press office, devising and delivering the always-on PR strategy and managing 24-hour crisis communications (and everything in between).
In 2021, I led the team in its most successful PR year to date with a standout, covid bounce back PR strategy and the biggest and best new attraction campaign launch in LEGOLAND’s history, for ‘LEGO MYTHICA: World of Mythical Creatures’. A multi-million-pound land, securing wall to wall coverage across the likes of; BBC Click, ITV This Morning, Good Morning Britain and Sky News, - along with a CIPR award nomination and rave reviews as the must do ride of the year.
In-house Experience
LEGOLAND Windsor Resort
Head of PR (2018-2022)
Senior PR Manager (2016-2018)
PR Manager (2015 -2016)
Senior Press Officer (2014-2015)
Press Officer (2011-2014)
Freelance Work & Clients
Stripe Communications (June - August 2024)
Client facing campaign support across Cadbury World, Warwick Castle (and its new Hotel), Merlin Entertainments summer attractions campaign with standout hits on ITV This Morning, Sky Sports, Global.
Sarah Pearse Author (June 2024)
National PR support for the launch of international best selling Author’s new novel, in partnership with national UK charity, Refuge.
The Ripple Effect (May 2024)
Campaign sell in support for charity client and partnership for National Sandwich Week.
The PR Network (February - April 2024)
Consumer PR for support for luxury Croatian travel brand in the UK media, securing coverage in the Financial Times, Telegraph, and Standard.co.uk.
EAR SASS (November - Present)
Ongoing PR support for stunning statement earring brand, EAR SASS landing pieces in HELLO! Metro, The Sun, Mail Online, Marie Claire, Chat, My Weekly, Woman.
Electric (December 2023)
Client facing PR campaign support for The Jolly Hog, producers of the best high-welfare British pork products, for their Christmas pigs in blankets campaign including NPD.
Stripe Communications (Oct - Nov 2022, May-September 2023)
Client facing campaign support across Honest Burgers, The London Eye and Mecca Bingo, The London Dungeon, Madame Tussauds London, Tefal and Ubisoft.
Milk and Honey PR (June - July 2023)
Client and non client facing campaign support for Little Lion Entertainment, beauty and tech clients.
Start-Up PR agency (April - June 2023)
Press Office and client facing campaign support for luxury food brand and NPD products.
Plough (2020-2021)
Media and influencer relations and social content creation for an independent start up, connecting artisan food and drink producers with their communities.
Peak Performance Guildford (2018 - 2020)
Media relations for independent retail brand store.